Walvis Bay – “The container terminal in the Port of Walvis Bay can change the way Namibia does business” is the view of communications strategist, Usi //Hoebeb whose company, Usi Hoebeb Communications (UHC), has served as public relations (PR) agency for China Harbour Engineering Company – CHEC – for the past four and a half years and whose contract came to an end this month. CHEC was contracted by NamPort to construct the Container Terminal on Reclaimed Land in the Walvis Bay as part of its port expansion project. The container terminal was completed earlier this year and officially handed over to Namport at a ceremony on 1 August 2019.
Windhoek – A local Public Relations Agency has started rolling out a series of free training workshops for unemployed youth in the Katutura area of Windhoek. The workshops are part of the agency’s efforts to tangibly assist unemployed youth in their quest to making their first steps towards finding a job or starting their own business endeavours.Read More
“Dynamic communication with relevant stakeholders is an essential element of business success.” – UHC.
But many businesses in Namibia including SMEs miss this chance as a result of failure to acknowledge this key strategic function within their enterprises.
Whether it is with internal stakeholders (staff) or identified external stakeholders, communication helps an organisation move forward in realising its corporate objectives and position itself for relevance amongst the very stakeholders it serves.Read More
In their seminal work “Effective Public Relations”, Cutlip, Center and Bloom describe public relations as “a distinctive management function which helps establish and maintain mutual lines of communication,understanding, acceptance and co-operation between an organization and its publics.” In doing so, communications/PR is at the very heart of an organization. It is the soul of the organization, which allows it to take effective organizational decisions to move it dramatically forward towards meeting its corporate objectives.Read More
So, I had an interesting encounter (or three) recently where upon being introduced by clients (two different sets of clients on the same day) to some other Public Relations Professionals and , the following conversation took place:
Them: “Oh hi. Nice to meet you but I don’t know you..” or “Oh Hi. I have never heard of you..”
Me: “Have you heard of my client so and so..?”
Them: “Well yes of course……”
Me: “ Well good. Then I have done my job”Read More