strategy Archives

Articles Tagged with: strategy

Communication essential to business success – UHC

“Dynamic communication with relevant stakeholders is an essential element of business success.” – UHC.

But many businesses in Namibia including SMEs miss this chance as a result of failure to acknowledge this key strategic function within their enterprises.

Whether it is with internal stakeholders (staff) or identified external stakeholders, communication helps an organisation move forward in realising its corporate objectives and position itself for relevance amongst the very stakeholders it serves.Read More

ARE WE AS PUBLIC RELATIONS PROFESSIONALS MORE IMPORTANT THAN THE ORGANISATION/CLIENT WE SERVE?

In their seminal work “Effective Public Relations”, Cutlip, Center and Bloom describe public relations as “a distinctive management function which helps establish and maintain mutual lines of communication,understanding, acceptance and co-operation between an organization and its publics.” In doing so, communications/PR is at the very heart of an organization. It is the soul of the organization, which allows it to take effective organizational decisions to move it dramatically forward towards meeting its corporate objectives.Read More

You may never have heard of me, but I am sure you may have heard of my clients

So, I had an interesting encounter (or three) recently where upon being introduced by clients (two different sets of clients on the same day) to some other Public Relations Professionals and , the following conversation took place:
Them: “Oh hi. Nice to meet you but I don’t know you..” or “Oh Hi. I have never heard of you..”
Me: “Have you heard of my client so and so..?”
Them: “Well yes of course……”
Me: “ Well good. Then I have done my job”Read More