Walvis Bay – “The container terminal in the Port of Walvis Bay can change the way Namibia does business” is the view of communications strategist, Usi //Hoebeb whose company, Usi Hoebeb Communications (UHC), has served as public relations (PR) agency for China Harbour Engineering Company – CHEC – for the past four and a half years and whose contract came to an end this month. CHEC was contracted by NamPort to construct the Container Terminal on Reclaimed Land in the Walvis Bay as part of its port expansion project. The container terminal was completed earlier this year and officially handed over to Namport at a ceremony on 1 August 2019.
In their seminal work “Effective Public Relations”, Cutlip, Center and Bloom describe public relations as “a distinctive management function which helps establish and maintain mutual lines of communication,understanding, acceptance and co-operation between an organization and its publics.” In doing so, communications/PR is at the very heart of an organization. It is the soul of the organization, which allows it to take effective organizational decisions to move it dramatically forward towards meeting its corporate objectives.Read More
So, I had an interesting encounter (or three) recently where upon being introduced by clients (two different sets of clients on the same day) to some other Public Relations Professionals and , the following conversation took place:
Them: “Oh hi. Nice to meet you but I don’t know you..” or “Oh Hi. I have never heard of you..”
Me: “Have you heard of my client so and so..?”
Them: “Well yes of course……”
Me: “ Well good. Then I have done my job”Read More